HENRYs paper is presented at the Academy of Marketing 2017 Conference

Gemma Kennedy has travelled to Hull this week to present results of exciting research on the role digital tech plays in the luxury consumption process of millennials. This project adopted innovative elements of netnographic research within focus group study. To communicate results of this research we have used original illustrations contributed to us by Lucy Turnbull, Arts University Bournemouth graduate.

Read full conference paper via https://digitalmebu.com/2017/07/06/let-us-present-henry-family/

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